MiQ
14 Case Studies
Case Study: e.l.f. Cosmetics achieves incremental reach and higher conversion with MiQ Advanced TV
A MiQ Case Study
e.l.f. Cosmetics drives 4.86% incremental reach with MiQ
e.l.f. Cosmetics sought to complement its linear TV advertising strategy in the UK by using YouTube, Connected TV, and online video to reach its target audience and outmaneuver key competitors who controlled market share. Partnering with vendor MiQ and its agency Wavemaker, the challenge was to drive incremental reach and conquest new audiences in a fragmented media landscape.
MiQ implemented its Advanced TV solutions, leveraging audience data and ACR technology to target under-exposed postcodes and identify relevant content. The omnivideo campaign activated across CTV, YouTube, and OLV platforms. As a result, MiQ delivered a 4.86% incremental reach to audiences not exposed to linear TV and drove a 27% uplift in conversion rate for users overlapped by the campaigns.
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