Case Study: Bajaj Finserv achieves 5x more app installs with MiQ

Bajaj Finserv boosts app installs 5x in 3 months with MiQ

Bajaj Finserv, a leading financial services company in India, partnered with performance marketing vendor MiQ to increase mobile app downloads and reduce their cost per install (CPI). Their goal was to acquire new users and scale incremental downloads through programmatic channels while optimizing ad spend.

MiQ implemented a data-driven programmatic display campaign using precision targeting, custom algorithms, and creative testing. This solution delivered a 5x increase in app installations within three months and achieved a 35% reduction in CPI for Bajaj Finserv.

Bajaj Finserv