Case Study: Treethorpe achieves a refreshed, cohesive brand identity with Minx Creative

Treethorpe refreshes its brand identity after 15 years with Minx Creative

Treethorpe, an established firm of forensic genealogists, sought to refresh its brand identity to reflect its renewed strategic vision and forward momentum. Their challenge was to create a vibrant and unified brand approach that honored their heritage while accurately representing their expertise. They partnered with the design agency Minx Creative for a comprehensive identity and brand review.

Minx Creative evolved Treethorpe's existing tree mark into the foundation of a stronger visual language. The vendor implemented a comprehensive scheme that included brand styling, tone of voice guidelines, printed materials, and digital assets. The result was a cohesive visual system that creates a consistent experience across all touchpoints. Minx Creative delivered a new brand that authentically reflects Treethorpe's energy and expertise, supporting their continued growth.

Treethorpe