Case Study: Tottenham Hotspur achieves membership engagement and growth with Minx Creative

Tottenham Hotspur grows One Hotspur membership over 5 seasons with Minx Creative

Tottenham Hotspur, a Premier League football club, sought to create a special commemorative membership pack for its supporters to mark its final season at White Hart Lane. The club engaged Minx Creative, a design studio, to develop this distinguished keepsake that would honor the club's proud history and engage its growing membership base.

Minx Creative designed and produced a bespoke commemorative pack for the One Hotspur membership scheme, handling everything from design and prototyping to packaging and project management. The vendor's work over multiple seasons contributed to the program's success; since 2013, membership in One Hotspur grew rapidly, culminating in greater investment from the club into maintaining and building an exciting home for its members.

Tottenham Hotspur