Case Study: Tottenham Hotspur Football Club elevates premium fan experiences with Minx Creative

Tottenham Hotspur Football Club launches On Four’s three exclusive spaces with Minx Creative

Tottenham Hotspur Football Club faced the challenge of introducing a wider audience to its exclusive On Four Collection, a set of premium hospitality spaces within its stadium. The club needed to commensurately represent the prestige of these offerings and present its multi-tiered experiences to a new audience. To address this, they engaged vendor Minx Creative for a campaign involving strategy, print design, and creative packaging.

Minx Creative developed a press and digital campaign alongside a unique mailing pack. Their solution used strong copy blended with considered design and a focused strategy to invite a new audience to 'discover' the exclusive setting across multiple channels. A concurrent mailing campaign was directed to a select group by exclusive invitation. The vendor successfully created materials that immediately presented the distinctive and prestigious nature of the On Four Collection.

Tottenham Hotspur Football Club