Case Study: Amorana achieves holistic, data-driven ecommerce insights with minubo

“Sex Sells!” This is Shown by the Data of Switzerland's Largest Sex Toy Retailer Amorana

Amorana, Switzerland’s largest sex toy retailer, needed a way to move beyond scattered, siloed analytics and get a holistic view of its eCommerce performance. The company wanted to better understand everything from customer journeys and order values to returns, profitability, and the behavior of new versus existing customers, so it could make faster, data-driven decisions. To support this, Amorana used minubo Business Intelligence.

With minubo, Amorana automatically receives customized KPIs and dashboards each morning, can drill down into deeper analyses, and gets alerts when anomalies or opportunities appear. minubo consolidates transactional, customer, and campaign data into one system, enabling use cases like shopping cart analysis, cross-selling, churn prevention, and dynamic customer segments that can be exported to marketing tools. The case study highlights improved self-service analytics and support, but does not provide a specific numerical uplift or revenue impact.

Amorana

Alan Frei

Chief Marketing Officer & Co-Founder