Case Study: Metamorph achieves data-driven omni-channel visibility with minubo

Multi-channel Distributor Metamorph Maintains Perspective

The customer, Metamorph, Germany's leading multi-channel distributor of costumes and disguises, faced the challenge of maintaining a clear overview of its complex sales operations across numerous online shops, marketplaces, and a large B2B network. To keep the customer experience at the highest level and not lose track of relevant sales figures, product performance, and inventory, the company turned to the vendor minubo and its Business Intelligence solution.

The solution implemented by minubo integrated data from all online and offline channels, creating a single point of truth for the entire company. This enabled data democracy, allowing various stakeholder groups—from Purchasing and Accounting to the physical store—to perform self-service analyses using customized dashboards and reports. As a result, minubo provided Metamorph with a clear, omnichannel view of sales, margins, and profits, leading to simplified communication, increased transparency, and data-driven strategic and operational decision-making across all business units.

Metamorph