Case Study: Intersport’s World of Sport increases marketplace profitability with minubo

Intersport boosts marketplace profitability by delisting unprofitable products with minubo

Intersport retailer World of Sport was facing profitability challenges with its marketplace sales on platforms like Zalando. The competition and high costs made it difficult to determine which channels and products were truly profitable, leading to potential revenue loss. To address this, they turned to the vendor minubo for a solution.

minubo provided comprehensive data transparency, allowing the retailer's CEO to analyze profitability down to the individual SKU level across all marketplaces. This enabled World of Sport to make informed economic decisions, specifically by delisting unprofitable products from certain marketplaces. As a result, the company significantly increased its overall profitability.

Intersport