Case Study: ZooRoyal boosts email sales with minubo

How ZooRoyal leverages intelligent email automation to boost sales

ZooRoyal, a company of the REWE Group and online shop for pet food and animal supplies, needed a faster, more effective way to manage customer segmentation and email communication for churn prevention and reactivation. To replace manual, time-consuming segmentation work, the team turned to minubo and its Commerce Intelligence Suite to better target loyal customers with relevant next-best-offer campaigns.

With minubo, ZooRoyal connected transaction, customer, and journey data in an omni-channel data warehouse and automated segment exports to its email marketing system. This enabled scheduled, data-driven campaigns with the right products at the right time, improving efficiency and driving stronger performance, including higher open and click rates, better conversion rates, and increased sales ratios.

ZooRoyal

Thomas Johanning

Teamlead CRM