Case Study: Betty Barclay achieves higher online sales with minubo

How Betty Barclay Reaches Operational Excellence in On-Page Promotions

Betty Barclay, a leading women’s outerwear retailer, wanted a more precise and efficient way to present product recommendations in its online shop. To improve on-page promotions and better motivate repeat purchases, the company used minubo’s commerce intelligence platform to support data-driven product selection for its homepage recommendation section.

With minubo, Betty Barclay linked relevant product attributes to key commerce metrics and used a topseller segmentation to sort recommended items by performance indicators such as sales and return rate. The result was an automated, data-driven product recommendation process that helped the brand choose better-performing products faster, improve product placement, and support higher shopping cart sizes and sales ratios.

Betty Barclay