Case Study: Melvin & Hamilton builds a data-driven working culture with minubo

Help That Gut Feeling - Melvin & Hamilton Let the Data Speak

The German family-owned leather shoe manufacturer and retailer Melvin & Hamilton faced the challenge of moving beyond industry gut feeling to establish a data-driven work culture. To better recognize market opportunities, serve customers more effectively, and optimize inventory, they needed a way to integrate and analyze data from their various sales channels. They implemented the analytics platform from vendor minubo to address this need.

With the minubo solution, the company integrated its data sources and enabled data-driven decisions across five key areas: online marketing, product range planning, customer segmentation, horizontal engagement, and target-performance comparison. This provided holistic, cross-channel insights that allowed for optimal budget allocation, early recognition of sales trends, and more efficient campaign management. As a result, minubo helped Melvin & Hamilton establish a company-wide, data-driven decision-making culture, setting the course for sustainable growth and building on their existing success as a fast-growing company and award-winning brand.

Melvin & Hamilton

Nicolas Metzke

Chief Executive Officer