Case Study: Masai achieves better eCommerce insights with minubo

Fashion retailer Masai Clothing shows how the visualization tool gains Quality through a complete and structured database

Masai, the Danish fashion retailer, needed a reliable way to achieve full omni-channel transparency, a 360-degree customer view, and deeper analysis across its retail and online channels. To support this, Masai used minubo alongside Microsoft Power BI and other Salesforce tools, aiming to overcome fragmented data and make marketing and business performance easier to monitor.

minubo provided the structured, centralized data foundation and retail data model that Power BI needed, integrating data from key systems and supplying more than 800 predefined eCommerce KPIs and 200+ attributes. With minubo, Masai gained daily updated campaign reporting, deeper insight down to contribution margin level, and easier access to custom metrics like RPE, helping improve campaign control, optimize performance, and reduce manual data modeling effort.

Masai