Case Study: Decathlon achieves seamless omni-channel retail with minubo and NewStore

Decathlon Opens U.S. Superstore Omni-channel Powered by NewStore and minubo

Decathlon, a global sporting goods retailer, faced the challenge of managing a complex, modern customer journey across its new cashless, omnichannel superstore in the U.S. To gain a complete view of its customer and sales data from both online and in-store touchpoints, Decathlon partnered with vendor minubo and their Commerce Intelligence Cloud data warehouse.

The solution implemented by minubo integrated transaction data from NewStore's mobile POS and other systems into a central data warehouse. This provided a "Single Point of Truth," enabling Decathlon to unify customer profiles, analyze omnichannel performance, optimize inventory, and build customer segments for targeted marketing campaigns, thereby laying the foundation for a strong, customer-focused vision.

Decathlon