Case Study: SugarShape boosts curated shopping and cuts returns with minubo

Curated Shopping Together Towards the Perfect Outfit With Fitelligence Sugarshape and Minubo Rely on Predictive Analytics

SugarShape, the Hamburg-based lingerie startup, wanted to make its “Curated Shopping” model more accurate and efficient by matching personalized VIB boxes to each customer’s style, fit, and preferences while keeping return rates low. To support this challenge, SugarShape used minubo’s Commerce Intelligence solution alongside its Fitelligence curation concept.

With minubo, SugarShape integrated data from its shop system and merchandise management system into a customized BI model and plugin-based tool, allowing the team to analyze customer profiles, purchase behavior, and return patterns in detail. The result was faster curation, better product recommendations, improved customer satisfaction, reduced returns, and a more scalable business model, with minubo helping SugarShape answer key questions about which products and questionnaire responses drive better fit and performance.

SugarShape

Sebastian Boguth

Chief Financial Officer