Case Study: University of Saint Joseph boosts brand awareness and applications with Mintz + Hoke

University of Saint Joseph generates 130M impressions in one year with Mintz + Hoke

The University of Saint Joseph, a small private university in Connecticut, faced the challenge of broadening its brand perception beyond its local area. The vendor Mintz + Hoke was engaged to help transform this perception using an earned media strategy.

Mintz + Hoke implemented an integrated brand campaign that promoted the university's faculty and programs to highlight its role in workforce development. This strategy generated over 130 million media impressions, significantly increased the university's share of voice, and led to a measurable uptick in applications and enrollments year-over-year.

University of Saint Joseph