Case Study: Otis regains market leadership with Mintz + Hoke

Otis drives 500,000 Gen2 elevator sales in Europe with Mintz + Hoke

Otis, a major elevator manufacturer, faced the challenge of reclaiming its lost market leadership, particularly in Europe. To engage a new audience, they partnered with the vendor Mintz + Hoke to move beyond a traditional engineering focus and elevate the customer experience with their new Gen2 elevator.

Mintz + Hoke developed a strategy that retargeted marketing towards building owners, creating a lifestyle brand for the Gen2 through sales materials, trade show activations, and a powerful launch. This solution included a custom website, product video, logo, and redesigned brochures. The outcome was that the Gen2 elevator drove European sales to a landmark 500,000 units, which the Otis president credited for creating a solid foundation for continued innovation.

Otis