Case Study: My Place CT increases web engagement with Mintz + Hoke's mobile-friendly website redesign

My Place CT boosts web sessions by nearly 75% with Mintz + Hoke

My Place CT faced the challenge of helping older adults and people with disabilities navigate an overwhelmingly complex healthcare system to find in-home and community-based support services. The vendor Mintz + Hoke was engaged to simplify this process and position My Place CT as a clear resource for information needed to live independently.

Mintz + Hoke redesigned and developed a new mobile-friendly website for My Place CT, creating a centralized hub with a situation-based search tool. This was supported by a statewide "no place like in-home" media campaign. The solution dramatically increased web sessions by nearly 75% and users by nearly 66%, with over half of the traffic coming from mobile devices. Mintz + Hoke also helped form a trained network of community partners to promote the site and assist people in accessing information.

My Place CT