Case Study: Leonardo DRS wins significant contracts with Mintz + Hoke

Leonardo DRS boosts page views 50% with Mintz + Hoke

The customer, Leonardo DRS, faced the challenge of competing against much larger prime contractors for U.S. government contracts, compounded by a lack of audience awareness following a name change. The vendor, Mintz + Hoke, was engaged to develop a marketing campaign to help the company win new business and elevate its status.

Mintz + Hoke developed the "Own the Edge" campaign, a unified messaging strategy that included print and digital ads, an interactive product capabilities tool, and a redesigned website. This solution was highly successful, directly contributing to Leonardo DRS winning significant systems contracts. The campaign also drove a 50% year-over-year increase in website page views and boosted user engagement.

Leonardo DRS