Case Study: Legrand boosts healthcare sales pipeline with Mintz + Hoke

Legrand grows sales pipeline 50% with Mintz + Hoke

The customer, Legrand, faced a challenge entering the healthcare market where decision-makers were unfamiliar with its products. The vendor Mintz + Hoke was engaged to help demonstrate Legrand's specialty knowledge and build awareness.

Mintz + Hoke implemented a strategy that included new sales programs and a targeted campaign. This involved creating a digital, interactive product exploration tool and redesigning corporate healthcare brochures. The results were significant, generating nearly 5,000 website visits and increasing Legrand’s sales pipeline by 50%, or $33.5 million. This effort contributed to a 26% increase in sales for Legrand's EWS division, leading to new programs with distribution channel partners.

Legrand