Case Study: GE achieves C-suite lead generation with Mintz + Hoke

GE generates 37% white paper downloads with Mintz + Hoke

The customer, GE Capital, faced the challenge of differentiating a specialist division from large national bank competitors and generating leads from a target audience of middle-market CFOs. The vendor, Mintz + Hoke, developed a digitally-led campaign to address this.

Mintz + Hoke's solution promoted GE Capital's financing and offered exclusive access to GE tools and resources. The campaign targeted specific verticals with valuable gated content, which successfully generated 2,250 landing page visits. Of these, 37% downloaded a white paper and 8.5% were qualified as leads.

GE