Case Study: Fidelco strengthens its brand and donor appeal with Mintz + Hoke

Fidelco elevates its brand with Mintz + Hoke after $45,000 guide dogs and 15,000 hours of training

Fidelco, a provider of German Shepherd guide dogs for people who are blind, faced the challenge of distinguishing itself from competitors and justifying its high costs to sponsors and donors. The vendor Mintz + Hoke was engaged to help elevate the brand to meet this need.

Mintz + Hoke developed a strategy that embraced Fidelco's significant training commitment, using new symbolism, iconography, and a color palette to evoke feelings of dignity and quality. The solution included a comprehensive rebrand with new signage, vehicle wraps, and marketing materials. As a result, Mintz + Hoke helped Fidelco launch its new identity with increased brand awareness, the recruitment of new sponsors, and the maintenance of revenue from existing donors.

Fidelco