Case Study: CTfastrak achieves 30% ridership growth with Mintz + Hoke

CTfastrak boosts ridership 30% with Mintz + Hoke

Mintz + Hoke partnered with CTfastrak, a new public transit service in Connecticut, to address the challenge of introducing the system to a skeptical audience. The service needed to overcome years of negative public opinion and ingrained commuting habits by convincing drivers of its value as a fast, reliable alternative to traffic-filled roads.

The agency developed a strategic launch campaign centered on the theme of predictability, directly addressing common public transportation pain points. The solution used integrated marketing, including TV and radio spots featuring real commuters, as well as outdoor and experiential activations. The efforts by Mintz + Hoke led to ridership quickly exceeding projections by 30%, with daily usage reaching up to 20,000 people, and spurred millions of dollars in local transit-oriented development.

CTfastrak