Case Study: Connecticut Department of Transportation boosts transportation showcase attendance with Mintz + Hoke

Connecticut Department of Transportation drives 270 attendees and sold-out transportation showcases with Mintz + Hoke

The Connecticut Department of Transportation (CTDOT) and its CTrides program sought to create an event to highlight the critical role of public transportation and its impact on residents and businesses across the state. They partnered with the vendor Mintz + Hoke to launch an inaugural transportation showcase to engage this niche but powerful community.

Mintz + Hoke developed and executed the strategy for the "Transportation Showcase" event, handling all aspects from branding to participant outreach and supported by paid and earned media. The inaugural event exceeded its attendance goal by 20%, and a second, expanded event sold out, exceeding its goal by 8% with 270 attendees. The efforts by Mintz + Hoke generated over two million media impressions and established the event as a valuable platform for connecting transportation stakeholders.

Connecticut Department of Transportation (ctdot)