Case Study: Antares Capital achieves new qualified leads and stronger site engagement with Mintz + Hoke

Antares Capital generates 19,000+ events in year one with Mintz + Hoke

Mintz + Hoke worked with Antares Capital, an investment firm that needed to introduce itself to a new asset management market. The challenge was to make this introduction effectively without alienating the established market where Antares Capital was already a dominant player.

The strategy developed by Mintz + Hoke centered on a brand awareness campaign that highlighted Antares Capital's 20+ years of steady, reliable consistency. The campaign included digital and print advertisements, as well as an interactive market trends report. This approach by Mintz + Hoke led to a significant increase in lead generation and site engagement, with over 19,000 events completed in the first year, including 148 lead generation forms submitted by the new target audience.

Antares Capital