Case Study: Access Health CT achieves record-breaking enrollment with Mintz + Hoke

Access Health CT drives record-breaking enrollment and 230M impressions with Mintz + Hoke

Access Health CT faced the challenge of driving health insurance enrollment during its 2025 Open Enrollment Period, which was occurring amidst a contentious presidential election, uncertainty around the Affordable Care Act, and rising premiums. The vendor, Mintz + Hoke, was tasked with cutting through this crowded news cycle to effectively reach Connecticut residents with critical information.

Mintz + Hoke implemented a strategy that moved beyond traditional press releases and banner ads, instead creating innovative earned and paid media opportunities like exclusive interviews and brand activations. This approach resulted in a record-breaking enrollment of 151,151 residents and delivered over 230 million media impressions, significantly exceeding all benchmarks.

Access Health CT