Case Study: StratX Simulations boosts conversions with Minty Digital's PPC overhaul

StratX Simulations boosts conversions 437% in 2 months with Minty Digital

Minty Digital partnered with StratX Simulations to address a significant challenge with their Google Ads account. The account was set up to drive free demo sign-ups but was completely non-performing, generating zero conversions. The issues included overly broad keywords, ineffective landing pages, and a campaign structure that diluted its focus.

Minty Digital implemented a complete PPC strategy overhaul for StratX Simulations. They restructured the account to focus on high-intent traffic, segmenting campaigns by corporate and academic audiences and rewriting all ad copy. This new approach delivered immediate, measurable results, including a 437% increase in conversions and a 72% decrease in cost per conversion within two months.

StratX Simulations