Case Study: Optica boosts organic traffic and conversions with Minty Digital

Optica boosts organic traffic 47.44% with Minty Digital

Optica, a major optical care provider in East Africa, approached Minty Digital with the challenge of enhancing its online presence. The company sought to significantly increase its organic traffic and improve its keyword rankings for transactional search terms to solidify its digital authority and become the region's go-to optician.

Minty Digital implemented a holistic strategy involving a technical SEO audit, extensive keyword research and content optimization, and a revamped Google Ads approach focused on intent-based campaigns and local search. This solution drove impressive results: a 47.44% increase in organic traffic and a 97.6% growth in organic keywords. For Google Ads, Minty Digital achieved a 515% increase in conversions while decreasing the cost per conversion by 82%.

Optica