Case Study: Nomad Achieves 1.8B Reach with Minty Digital’s Digital PR

Nomad secures 1.81B in reach with Minty Digital

Nomad, a global eSIM provider, faced growing competition in its core UK and US markets while needing to quickly build brand awareness in key European territories like Spain, France, and Italy. To maintain visibility and build trust with new audiences, they partnered with vendor Minty Digital for a digital PR strategy.

Minty Digital implemented a blended approach using data-led campaigns and reactive commentary. This strategy secured 322 media mentions and over 300 high-authority backlinks in top-tier global publications, including the BBC and MSN. The campaign achieved a potential reach of 1.81 billion, driving significant long-term SEO growth and brand authority for Nomad across all its target markets.

Nomad