Case Study: iVisa secures 60+ pieces of coverage across 8 countries with Minty Digital

iVisa secures 60+ pieces of coverage across 8 countries with Minty Digital

The customer, iVisa, needed to increase its brand awareness across English and Spanish-speaking markets. The vendor, Minty Digital, was tasked with using proactive PR strategies to build the brand's profile and secure valuable media coverage and backlinks.

Minty Digital executed a series of data-driven PR campaigns on travel-related topics, which were translated and pitched to targeted media outlets. This approach secured over 60 pieces of international coverage across eight countries, including high-authority links from major publications like Metro, Daily Express, and TimeOut. The vendor's work for iVisa generated massive reach, with one article alone achieving an estimated 34,200 views, significantly boosting brand visibility.

iVisa