Case Study: DNA Legal achieves top-tier rankings and a 39% conversion increase with Minty Digital's content marketing

DNA Legal increases organic traffic 33% with Minty Digital

DNA Legal, a legal services company, sought to improve its online visibility and generate more client enquiries by ranking for specific, high-intent commercial keywords. They partnered with the vendor Minty Digital, who implemented a content marketing strategy to address this challenge.

Minty Digital's solution involved creating new, authoritative content tailored to target keywords and updating existing website content to improve its ranking potential. They also conducted a link-building campaign to secure placements on relevant external sites. As a result of Minty Digital's work, DNA Legal saw a 33% increase in organic traffic, a 25% rise in brand impressions, and a significant 39% increase in conversions from organic search within a year.

DNA Legal