Case Study: Admirals boosts traffic, keywords, and finance coverage with Minty Digital's reactive PR

Admirals boosts organic clicks by 350,000 with Minty Digital

Minty Digital was engaged by Admirals, a finance industry client, after the customer's web traffic plummeted to 250,000 monthly visits due to Google updates. The challenge was to build brand awareness and establish Admirals as an industry expert through media coverage and backlinks, a task that needed to be executed across both the UK and Spain.

The solution implemented by Minty Digital combined data-led digital PR campaigns, targeted outreach to industry sites, and reactive PR that leveraged an expert spokesperson to comment on major financial announcements. This strategy secured over 200 links and high-profile coverage in outlets like The Guardian and The Wall Street Journal. Minty Digital's work resulted in Admirals ranking for over 13,000 new keywords and achieving a 20 million year-on-year increase in impressions.

Admirals