Case Study: Admirals achieves restored rankings and boosted brand awareness with Minty Digital

Admirals boosts brand visibility with Minty Digital, reaching 300M+ monthly visits in coverage

Admirals, a financial services firm, faced a significant challenge when its website traffic plummeted to 250,000 monthly visits following Google algorithm updates. To restore its rankings and amplify brand awareness, Admirals enlisted the help of the vendor, Minty Digital.

Minty Digital implemented a dual strategy of proactive and reactive PR. The proactive approach involved creating data-driven campaigns on topics like inflation and energy costs, which secured coverage in major UK publications. The reactive strategy positioned Admirals as thought leaders by providing expert commentary on financial news. This comprehensive effort by Minty Digital successfully generated widespread media attention and valuable backlinks, significantly boosting the brand's online visibility and authority.

Admirals