Minto Branding
13 Case Studies
A Minto Branding Case Study
Rhiedorrach Estates, a modern Scottish estate, had a strong offering but its existing brand and digital presence did not reflect the quality or range of its experiences. The challenge was to create a cohesive identity that balanced the estate's traditional heritage with its modern direction, while also improving the online user journey and simplifying the booking process. They enlisted Minto Branding for a comprehensive solution.
Minto Branding delivered a full brand refresh and a new website built from scratch. The solution included integrating a third-party booking system to streamline the process, alongside developing a suite of branded materials for consistency across all touchpoints. The result for Rhiedorrach Estates was a cohesive and practical digital platform that effectively communicates the estate's scale and quality, supporting its continued growth.