Case Study: HubSpot achieves faster docs deploys and halves engineering resources with Mintlify

HubSpot halves engineering resources on docs and speeds deploys 3x with Mintlify

HubSpot, a major customer platform, faced a significant challenge as its custom documentation infrastructure consumed excessive engineering resources. A team of 3-4 engineers spent the majority of their time on maintenance tasks like managing redirects and enduring slow deployment cycles, which prevented them from focusing on core product development. This internal solution also lacked critical features like password protection and effective search.

By implementing Mintlify's documentation platform, HubSpot achieved a dramatic transformation. The solution reduced engineering resources spent on docs by 50% and cut build times from hours to minutes. This freed the engineering team to reallocate their efforts toward strategic initiatives for developer growth. Mintlify provided the necessary scale, design flexibility, and native capabilities—including an AI assistant—to create a superior documentation experience that serves as a front door to the HubSpot platform.

HubSpot