Case Study: SmartBear achieves 3-6X more lead engagement with Mintigo

SmartBear Uses Mintigo to Engage 3-6X More Leads

SmartBear, a software company with more than one million users and a large inbound pipeline, faced a common B2B marketing problem: lots of leads but too little actionable data to tailor effective nurture programs. Despite extensive content and segmentation, incomplete or inconsistent contact details limited conversion and engagement from their Marketo-driven campaigns.

By adopting Mintigo’s predictive marketing platform to enrich, segment and score contacts, SmartBear could match prospects to the most relevant content and automatically surface new, well-fit leads. The result: clickthrough rates rose 3–6x (example: a developer eBook CTR jumped from 1.3% to 8.8%; a testing eBook from 1.7% to 4.7%), open rates improved 50–150%, and the platform’s continuous learning delivered ongoing lift in campaign performance.

SmartBear

Gary DeAsi

Senior Marketing Manager, SmartBear Software & Marketo Champion