Case Study: ReadyTalk achieves top-of-funnel lift (opens +33%, clicks +118%) with Mintigo

ReadyTalk Finds its Sweetspot for Top-of-Funnel

ReadyTalk, a B2B web and audio conferencing provider known for high-assurance meetings, had strong marketing tools like Eloqua and Salesforce but struggled to consistently reach its tightly defined target market. With contacts from varied sources and different engagement levels, campaign messages were misaligned—especially with executive-level prospects—limiting top-of-funnel performance.

By adding Mintigo’s predictive analytics, ReadyTalk identified the “sweet spot” audience using unique marketing signals, segmented its database, and sourced lookalike prospects. The targeted campaigns lifted open rate from 15% to 20 (+33%), open-to-click from 11% to 18 (+64%), and overall clickthrough from 1.65% to 3.60% (+118%), with ongoing improvements from each campaign.

ReadyTalk

Mike McKinnon

Sr. Manager Marketing Operations & Demand Generation, ReadyTalk