Case Study: Infor Birst achieves 30% boost in qualified leads and 6x higher click-through rates with Mintigo

Birst Grows its Campaign Results 30% Faster with Mintigo

Birst, an enterprise cloud business-intelligence provider, was seeing low email response rates and relied on rudimentary segmentation in Marketo that couldn’t effectively nurture its growing lead pipeline. VP of Marketing Wynn White needed a way to better target prospects and improve campaign engagement without simply blasting more messages to the same lists.

By deploying Mintigo’s predictive marketing platform to monitor Birst’s CustomerDNA™, the team scored and surfaced 80,000 qualified prospects and uncovered high-value segments (e.g., companies using HubSpot or competitors, those hiring for ETL/BI roles). Campaigns using Mintigo saw click-through rates rise from 0.3% to 2.0% (a 567% lift and ~6X vs. a purchased list), clicks per person improve 53%, and an overall 30% increase in qualified leads, allowing Birst to convert more MQLs while contacting fewer names.

Infor Birst

Wynn White

VP of Marketing, Birst