Case Study: ZLC Employee Benefits Solutions grows LinkedIn reach with Mintent's video podcasting strategy

ZLC Employee Benefits Solutions grows LinkedIn following to 651 in one year with Mintent

ZLC Employee Benefits Solutions, a Canadian employee benefits advisory firm, faced the challenge of expanding its audience beyond its existing email list and building its brand on LinkedIn. Employee Benefits Advisor Dan Eisner sought to connect with human resources and finance professionals but was unsure how to begin. The company partnered with vendor Mintent to develop a video podcasting strategy.

Mintent implemented a solution that repurposed Dan Eisner's written articles into a series of video podcasts distributed on LinkedIn. The strategy included creating a business page, using targeted sponsored ads, and optimizing content for search. As a result, the LinkedIn following grew from zero to 651 followers, the video library expanded to 34 podcasts, and the content achieved over 10,000 organic views. Mintent's approach successfully established a strong digital footprint for the client and connected them with their ideal audience.

ZLC Employee Benefits Solutions