Case Study: Gilda’s Club Simcoe Muskoka triples donations with Mintent’s digital marketing strategy

Gilda’s Club Simcoe Muskoka triples donations in a month with Mintent

Gilda’s Club Simcoe Muskoka, a non-profit providing free support services to those impacted by cancer, faced the challenges of increasing donations and expanding its volunteer base. With no government funding, the organization needed to modernize its digital presence to reach a wider audience across Ontario. They partnered with the vendor Mintent to develop a digital donations strategy.

Mintent implemented a comprehensive solution that included targeted keyword research, audience persona development, and optimized social media campaigns. A key component was editing a donor-focused video ad for a YouTube campaign, which garnered over 63,000 views in its first month. The results were immediate and significant; Executive Director Aaron Lutes confirmed that online donations tripled in the first month compared to the same period the previous year, positioning the organization for continued digital growth.

Gilda’s Club Simcoe Muskoka