Case Study: Wincanton drives growth with Mintel market forecasting and research insights

Wincanton uses Mintel reports to navigate a £100 billion online retail market

Wincanton, a major logistics company, faced the challenge of navigating rapidly changing consumer behaviors and economic pressures within the retail and CPG sectors. To support its aggressive growth targets and add value for its customers, the company needed high-quality market forecasting and sector research, leading them to subscribe to reports from Mintel.

By implementing Mintel's on-demand reports, Wincanton gained crucial insights into market valuation, major players, and consumer trends. This solution allowed them to build targeted customer lists and respond effectively to evolving retailer needs driven by online spending. Mintel's market forecasting provided the predictive intelligence necessary for Wincanton to review its logistics processes and secure new opportunities, ultimately supporting their key objective of growth.

Wincanton