Case Study: Wincanton achieves better market insight and forecasting with Mintel Reports

Wincanton - Customer Case Study

Wincanton, one of the UK’s largest third-party logistics providers, needed high-quality market insight to support its marketing, business development, and sector research as it pursued growth in a fast-changing logistics market. Through Mintel reports, Wincanton used forecasting and company/sector intelligence to better understand opportunities, competitors, and changing consumer expectations across transport, warehousing, retail, and other sectors.

Mintel Reports helped Wincanton respond to challenges such as economic uncertainty, evolving consumer behavior, and the growing importance of delivery speed in retail. By giving Wincanton access to accurate market forecasting and research across multiple industries, Mintel supported its ability to identify target customers, inform strategic decisions, and add value to its clients’ operations.

Wincanton

Rebecca Green

Market Insight Manager