Case Study: University of Massachusetts Amherst enhances student research and marketing projects with Mintel Academic

University of Massachusetts Amherst uses Mintel to support 3,000 students and 100 professors

The customer is the University of Massachusetts Amherst. The challenge was to provide students, particularly within the Isenberg School of Management, with accessible and high-quality market research to support academic assignments and projects that emulate real-world marketing work.

The solution implemented by Mintel was their Mintel Academic subscription, providing access to approximately 1,000 consumer marketing reports and executive summaries. The university has been a subscriber since 2005. The result is that over 90% of the primary user's needs are met by the executive summaries alone, which are described as incredibly valuable standalone resources, equipping both undergraduate and graduate students with practical market intelligence for their coursework.

University of Massachusetts Amherst