Case Study: Thai Beverage achieves stronger category insights and sales growth with Mintel GNPD

Thai Beverage - Customer Case Study

Thai Beverage, Thailand’s largest drinks company, needed better, up-to-date insight into shopper behavior, category trends, and product launches across alcohol and non-alcohol beverages. The team wanted a way to spot ideas from other markets and apply them to its own brands, while also staying informed on Southeast Asia trends and market updates.

Mintel supported Thai Beverage with GNPD reports and periodic trend presentations, giving the company monthly category insights and global examples of new products. With Mintel’s coverage, Thai Beverage gained a clearer view of consumer and category trends and practical inspiration for brand development, helping the business stay aligned internally and support its goal of increasing sales.

Thai Beverage

Natcharat Pichedpun

Market Research And Insight Manager