Case Study: Tesco drives customer-focused food innovation with Mintel

Tesco uses Mintel to power Food Academy workshops and trend reports

The customer, Tesco, faced the challenge of driving customer-focused innovation and keeping up with the latest trends, product, and packaging developments across its diverse food categories. To support this, the Tesco Food Academy utilized Mintel's services, including GNPD, annual reports, and bespoke consulting.

Mintel provided a flexible solution, delivering a global overview of the market through tailored presentations and data. This service helped unlock market-leading development opportunities and differentiate Tesco's product range by presenting innovative product opportunities from around the world. The feedback from workshop attendees was extremely positive, and Mintel's ability to tailor its services made it a valued resource for achieving the academy's objectives.

Tesco