Case Study: Tesco achieves customer-focused innovation insights with Mintel

Tesco - Customer Case Study

Tesco’s Food Academy team needed a better way to keep up with fast-moving food and packaging trends across complex categories, while supporting innovation, training, and foresight work for the business. Tesco used Mintel Reports, Mintel Trends, Mintel GNPD, and Mintel Consulting to help with category research, trend books, and internal workshops.

Mintel delivered tailored data, global market views, and bespoke presentations that helped Tesco spot new product opportunities, verify ideas, and stimulate creativity across teams. The results were strongly positive, with attendees giving very positive feedback and Tesco highlighting Mintel’s flexibility and the practical “So What?” value of its insights.

Tesco

Ayisha Koyenikan

Product Research Manager