Case Study: Swani Spice Mills spots emerging trends and accelerates brand launch with Mintel

Swani Spice Mills spots emerging trends with Mintel in 2 years

Swani Spice Mills, an export-driven company, faced the challenge of needing to spot emerging trends early to stay ahead of its clients and competitors. To address this, the company partnered with vendor Mintel and utilized its Global New Products Database (GNPD) platform for market intelligence.

Using Mintel's insights, Swani Spice Mills was able to identify and evaluate emerging trends before they became mainstream, allowing them to adjust their supply chain and prepare for new product development. As a result, Mintel's intelligence directly supported the company's strategy to successfully segment and launch a new domestic spice brand with a first-mover advantage, positioning them for a successful launch by the end of the year.

Swani Spice Mills