Case Study: Solvay Home and Personal Care achieves sharper product launch focus with Mintel

Solvay Home And Personal Care - Customer Case Study

Solvay Home and Personal Care, a global manufacturer of surfactants and polymers, needed better market sizing, trend insights, and global or regional data to support product launches, promotions, and marketing efforts. Using Mintel GNPD, Mintel Reports, and Mintel Trends, the team sought to narrow its focus for launches and improve its reach in key categories like hair care and home care.

Mintel provided Solvay Home and Personal Care with in-depth reports, launch information, and customized trend presentations that helped identify growth opportunities and connect with customers the company had not previously engaged as strongly. As a result, Solvay gained stronger access to relevant customers and more effective guidance for launches, with the company reporting excellent service, relevant insights, and measurable support for growth across regions.

Solvay Home And Personal Care

Juliana Rumbaugh

Business Development Manager