Case Study: Salicylates and Chemicals (India) identifies sales opportunities and market trends with Mintel GNPD

Salicylates and Chemicals (India) has used Mintel since 2018 to identify sales opportunities

Salicylates and Chemicals (India) sought to better understand market activities, product trends, and how their ingredients were being used in formulations globally. They turned to vendor Mintel and its Global New Products Database (GNPD) platform to build their industry knowledge and identify new sales opportunities.

Mintel's GNPD provided an efficient and cost-effective solution, enabling the team to drill down into detailed product information across a wide variety of categories. The tool helped them review product design, ingredients, and claims, which led to the identification and conversion of several sales opportunities. Mintel also helped the customer map their market share and gain in-depth knowledge of emerging trends, resulting in high overall satisfaction with both the product and the vendor's client services.

Salicylates and Chemicals (India)