Case Study: Publicis gains consumer insights and strategic direction with Mintel Reports and Mintel Trends

Publicis - Customer Case Study

Publicis, the global communications agency, needed timely consumer insight to support brand planning, digital transformation, and client presentations across a wide range of industries. As its research and analytics team worked to understand changing consumer behavior, technology, and social trends, it turned to Mintel Reports and Mintel Trends to help identify the path forward for clients’ challenges.

Mintel provided Publicis with market overviews, category snapshots, and trend analysis that could be used directly in client work. According to Publicis, Mintel helped improve its understanding of categories and consumer behavior, with reports and trend insights proving invaluable for inspiration and planning. The result was a clearer, more relevant foundation for brand strategy and measurable performance understanding across campaigns.

Publicis

Tanvir Hannan

Svp, Director Of Strategic Research And Analytics