Case Study: NARS Cosmetics achieves globally competitive product launches with Mintel

Nars Cosmetics - Customer Case Study

NARS Cosmetics, part of the Shiseido beauty group, has used Mintel’s Beauty and Personal Care service for more than a decade to support cosmetic product research. The team needed competitive search, product search, and access to product data, ingredient lists, and claims to help launch unique skincare and complexion products that would stand out and build customer loyalty.

Mintel’s worldwide coverage and Beauty and Personal Care insights helped NARS Cosmetics benchmark products and ensure new launches would be competitive globally. The result was stronger product development intelligence and better-informed launches, with measurable value described as a real advantage in understanding what people are using and what claims competitors are making.

NARS Cosmetics

Manami Kuwamura

Executive Director Of Marketing And Product Development